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beyondtrust sharpens its pam commercial strategy


BeyondTrust, a renowned cybersecurity company, is sharpening its Privileged Access Management (PAM) commercial strategy to become the leader of PAM in France. After acquiring Bomgar and Avecto, BeyondTrust has been able to maintain a partnership policy and bring about an indirect sales network. The company aims to capitalize on the awareness of the brand across the country and offer a simplified and unified PAM platform.

PAM is a critical component of cybersecurity that deals with managing, monitoring, and controlling privileged access to an organization's IT infrastructure. Privileged accounts are the most vulnerable targets for cybercriminals as they provide access to sensitive data and systems. Therefore, organizations need to implement PAM solutions to protect their systems from insider and outsider threats.

BeyondTrust's PAM solutions are designed to offer the best-in-class protection for all internal administrators, external service providers, and desk personnel. The company's platform is simple to use and provides a unified experience across all devices and systems. BeyondTrust's PAM solutions are also able to access a portal that provides access to certified business and technical training, all free of cost.

This level of service has attracted six to seven French service providers to use BeyondTrust's services and the offers they provide. It has also enabled the company to establish a strong reselling network in France. BeyondTrust's partnership policy and indirect sales network are critical components of its commercial strategy, enabling the company to expand its market reach and establish itself as the leader of PAM in France.

The acquisition of Bomgar and Avecto has also enabled BeyondTrust to offer a wider range of PAM solutions to its customers. Bomgar's privileged identity and session management solutions, along with Avecto's endpoint privilege management solutions, have enhanced BeyondTrust's capabilities in the PAM market. The company now offers a comprehensive suite of PAM solutions that can address the most complex and diverse requirements of its customers.

BeyondTrust's PAM solutions have received significant recognition from industry experts and analysts. Gartner has positioned BeyondTrust as a Leader in its Magic Quadrant for Privileged Access Management for the last four years. BeyondTrust has also received accolades from other industry analysts, including Forrester and KuppingerCole.

In conclusion, BeyondTrust is sharpening its PAM commercial strategy to become the leader of PAM in France. The company's partnership policy and indirect sales network are key components of its strategy, enabling the company to expand its market reach and establish itself as the go-to provider of PAM solutions in France. With a comprehensive suite of PAM solutions and recognition from industry experts, BeyondTrust is well-positioned to capitalize on the growing demand for PAM solutions in the cybersecurity market.